Worth a listen: The Media Show – Sir Martin Sorrell

DAVOS/SWITZERLAND, 28JAN10 - Sir Martin Sorrell, Group Chief Executive, WPP Plc, United Kingdom captured during the session 'Will India Meet Global Expectations?' at the Congress Centre at the Annual Meeting 2010 of the World Economic Forum in Davos, Switzerland, January 28, 2010. Copyright by World Economic Forum swiss-image.ch/Photo by Sebastian Derungs

DAVOS/SWITZERLAND, 28JAN10 – Sir Martin Sorrell, Group Chief Executive, WPP Plc, United Kingdom captured during the session ‘Will India Meet Global Expectations?’ at the Congress Centre at the Annual Meeting 2010 of the World Economic Forum in Davos, Switzerland, January 28, 2010.
Copyright by World Economic Forum
swiss-image.ch/Photo by Sebastian Derungs

 

Sir Martin Sorrell on Radio 4’s Media Show is worth a listen. He speaks with great knowledge about the changing media landscape. He mentions the opportunities and problems with digital media and why he thinks old media “is not dead yet”.

I thought he raised a good point about social networking and online use:

“[Facebook] is a branding medium, Twitter is a PR medium… The two powerful things going on in new media are mobile search … and video”

Have a listen to the full thing here.

 

About the Author: Euan

With over 20 years media experience, Euan McMorrow is a multi award winning radio programmer with a track record in boosting radio station ratings and nurturing talent on to bigger and better things.

Known for his creativity and no-nonsense style he’s also deeply experienced in branding, product launches, new media, PR, stunts and coaching.

Many of his ideas and presenters he’s worked with can be heard on radio stations all around the world.