Do tweets = success?

Twitter_logo_blueI’ve never been a fan of the thought that being tweeted about equals success.

So it was with interest that I looked at the list of the twenty most tweeted about TV shows in the UK this year.

I noticed how music and reality played a big part in the list. I also wasn’t shocked to see that big live event shows dominated the top positions.

Then I noticed something. The most watched TV show in the UK this year so far has been the final of the Great British Bake Off. In fact 8 of the top 10 most watched programmes this year have been episodes of Bake Off.

So where does it come in the list of the top twenty most tweeted about TV shows? Nowhere.


About the Author: Euan

With over 20 years media experience, Euan McMorrow is a multi award winning radio programmer with a track record in boosting radio station ratings and nurturing talent on to bigger and better things.

Known for his creativity and no-nonsense style he’s also deeply experienced in branding, product launches, new media, PR, stunts and coaching.

Many of his ideas and presenters he’s worked with can be heard on radio stations all around the world.