The Steve Penk Wind-Up Channel

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Today Steve Penk launches his Wind-Up channel on DAB radio in Manchester.

When I spoke to him about it earlier this week he used the phrase “I know it’s not everyone’s cup of tea” twice. I reckon that’s because when the channel is mentioned on radio sites the comments light up with people saying things like “dated”, “get a new act” and  “heard it all before”.

Steve’s an opinionated guy on the current state of radio in the UK. He has his say regularly. Unlike almost everyone else who voices their opinion on radio and has a moan about how it has changed he’s done something about it … twice.

First he bought The Revolution and made the audience go upwards and now he’s launching his own channel on DAB.

If his new channel works then it shows the future of radio isn’t all generic music. If it doesn’t at least he got off his arse and gave it a good shot unlike, I suspect, most of the people giving him brickbats online.

For that reason alone I wish Steve the very best of luck.


 

The Steve Penk Wind Up Channel is available on DAB in Manchester and online everywhere at http://tun.in/seMOf

About the Author: Euan

With over 20 years media experience, Euan McMorrow is a multi award winning radio programmer with a track record in boosting radio station ratings and nurturing talent on to bigger and better things.

Known for his creativity and no-nonsense style he’s also deeply experienced in branding, product launches, new media, PR, stunts and coaching.

Many of his ideas and presenters he’s worked with can be heard on radio stations all around the world.