I’ve always been suspicious of those that are in awe of Twitter Trending. Mainly those who think that getting something trending on Twitter is an achievement in itself without worrying too much about any end product or pay off.
However it’s worth noting that last night #thearchers was trending on Twitter in the UK following another twist in their domestic abuse storyline.
This morning both #nathanongrimmy and #bigweekend are trending as a result of content on Radio 1’s Breakfast Show.
Yet another sign that far from going the way of other “old media” radio continues to excite and enthral.