Plenty of excitement left in radio


I’ve always been suspicious of those that are in awe of Twitter Trending. Mainly those who think that getting something trending on Twitter is an achievement in itself without worrying too much about any end product or pay off.

However it’s worth noting that last night #thearchers was trending on Twitter in the UK following another twist in their domestic abuse storyline.

This morning both #nathanongrimmy and #bigweekend are trending as a result of content on Radio 1’s Breakfast Show.

Yet another sign that far from going the way of other “old media” radio continues to excite and enthral.

About the Author: Euan

With over 20 years media experience, Euan McMorrow is a multi award winning radio programmer with a track record in boosting radio station ratings and nurturing talent on to bigger and better things.

Known for his creativity and no-nonsense style he’s also deeply experienced in branding, product launches, new media, PR, stunts and coaching.

Many of his ideas and presenters he’s worked with can be heard on radio stations all around the world.