Emotional Radio

Radio – it’s just people telling you which songs they’re going to play in between the ads isn’t it? Not if you’re doing it right. If you’re doing it right you can make a real difference in the community you broadcast to and create a valuable emotional bond with your listener.

Have a look at this video from Heart in the North West. If it doesn’t get you emotional you have a hard heart.




As I write the video has had over 43,000 views and been shared 1,000 times. What an impact.

About the Author: Euan

With over 20 years media experience, Euan McMorrow is a multi award winning radio programmer with a track record in boosting radio station ratings and nurturing talent on to bigger and better things.

Known for his creativity and no-nonsense style he’s also deeply experienced in branding, product launches, new media, PR, stunts and coaching.

Many of his ideas and presenters he’s worked with can be heard on radio stations all around the world.