Radio – it’s just people telling you which songs they’re going to play in between the ads isn’t it? Not if you’re doing it right. If you’re doing it right you can make a real difference in the community you broadcast to and create a valuable emotional bond with your listener.
Have a look at this video from Heart in the North West. If it doesn’t get you emotional you have a hard heart.
As I write the video has had over 43,000 views and been shared 1,000 times. What an impact.