Customers or Fans?


I had to laugh when I saw the uproar caused by the owners of Liverpool FC saying they were turning “fans into customers”.

The amusement came because most the brands and companies I talk to are working flat out to turn their customers into loyal fans.

Fenway Sports Group don’t know how good they have it. Or had it if the fans’ protests bear fruit.

About the Author: Euan

With over 20 years media experience, Euan McMorrow is a multi award winning radio programmer with a track record in boosting radio station ratings and nurturing talent on to bigger and better things.

Known for his creativity and no-nonsense style he’s also deeply experienced in branding, product launches, new media, PR, stunts and coaching.

Many of his ideas and presenters he’s worked with can be heard on radio stations all around the world.