Breakfast radio has been on my mind lots since my last blog which got a lot of attention and comments.
Last night a friend mentioned how she’d been an hour late for work due to bad traffic. She said she hadn’t been as stressed as usual because she’d enjoyed listening to Chris Moyles on Radio X.
Compare that to the 15 minutes of breakfast radio I got going through a large English city yesterday morning.
When I turned on I got adverts – about 3 minutes worth.
Next I got traffic news – nearly two minutes long
Then a record
Next was a live read, to be fair the presenters didn’t just read a script, they chatted about it, but ultimately they were trying to sell me something.
Next more traffic news – not even five minutes since the last lot, nothing had changed.
And into another ad break.
Who’d want to listen to that? Ok traffic news junkies were super-served but with so much choice from other radio stations, iPods, streaming services and TV was that all they had to offer a listener?
It really felt complacent. From what I heard, that’s a big mistake.