Boring, bland, breakfast


Breakfast radio has been on my mind lots since my last blog which got a lot of attention and comments.

Last night a friend mentioned how she’d been an hour late for work due to bad traffic. She said she hadn’t been as stressed as usual because she’d enjoyed listening to Chris Moyles on Radio X.

Compare that to the 15 minutes of breakfast radio I got going through a large English city yesterday morning.

When I turned on I got adverts – about 3 minutes worth.

Next I got traffic news – nearly two minutes long

Then a record

Next was a live read, to be fair the presenters didn’t just read a script, they chatted about it, but ultimately they were trying to sell me something.

Next more traffic news – not even five minutes since the last lot, nothing had changed.

And into another ad break.

Who’d want to listen to that? Ok traffic news junkies were super-served but with so much choice from other radio stations, iPods, streaming services and TV was that all they had to offer a listener?

It really felt complacent. From what I heard, that’s a big mistake.

About the Author: Euan

With over 20 years media experience, Euan McMorrow is a multi award winning radio programmer with a track record in boosting radio station ratings and nurturing talent on to bigger and better things.

Known for his creativity and no-nonsense style he’s also deeply experienced in branding, product launches, new media, PR, stunts and coaching.

Many of his ideas and presenters he’s worked with can be heard on radio stations all around the world.